Google Merchant Center connection

Created by Aneta Węglarz, Modified on Wed, 28 Aug at 9:31 AM by Aneta Węglarz

What is the purpose of connecting to a Google Merchant Center account?

Connecting to Google Merchant Center allows you to send optimized product data to Google Merchant Center using Sembot. This data transfer is carried out through an API integration with the Google Merchant Center account.

How to send product data to Google Merchant Center?

1 Add Products as an input file

The input file can be in one of the common formats, such as XML, CSV, or Google Sheets. In most cases, product feeds are automatically updated from your eCommerce platform. If you do not have access to the product file, contact your IT specialist or eCommerce platform support to find out how to obtain it.

2. Optimize Products

Sembot offers various features for optimizing product data, including:

Product filtering
AI-driven optimization
Automated rules
Product duplication
Manual editing
Optimization based on analytical data
Optimization based on price monitors and keyword monitors

3. Connect to Google Merchant Center

To connect to analytical and advertising accounts, go to the "Connections" tab. Select the Google Merchant Center channel, log in to your Google account, and create a new connection. In the next step, you will be able to choose the connection you want to link to your project.

After establishing the connection, you will be able to find it in the table.

4. Generate the Output Feed

Optimized data files can be generated in the "Feed" tab by selecting the "Add New Output Feed" option.

When adding a new output file, start by choosing the channel to which the product data will be sent. Select "Google - API-GOOGLE".

In the "Mapping" section, you have access to the feed template that complies with the specifications of the selected channel. Here, you can view the available attributes in the channel and edit the schema by adding new attributes.

Next, filter the products you want to include in the advertising channel.

The settings allow you to choose the connection with your Google Merchant Center account, where the system will send the product data. Name the output file, select the connection, channel, and country of sale.

The "Actions" section enables you to apply rules directly to the output feed. For example, you can add UTM parameters, which are tracking codes for product links. This option is optional and can be skipped if not needed.

In the next step, save the output file. Once saved, the product data will be automatically sent to Google Merchant Center.