Overview

Top panel

1. The application logo, when clicked, takes you to the main menu

2. Project search panel

3. AI Marketer.

4. Notification icon

5. Feedback on the Tool.

6. Technical support - contact form.

7. Context menu, containing links to the list of projects, comparators connected to our account, list of users added to our main account  and management of payments.

8. Icon opening profile settings

Top panel: Notification

Here you will find account-related notifications.

Feedback on the Tool

Share your feedback on your experience with our application and support the development of the system.

Top panel: Help

Here you can report an issue or send a question to the technical department

Top panel: Profile settings

Here you can set up your connections with Google and Microsoft accounts, purchase a package, add users and resources to your account.

1. List of comparison websites connected to our main account

2. List of users added to our main account

3. Role - the function of a given user.

4. Connections - here you define connections to Google Ads or Analytics and Microsoft Ads accounts that you can then use in your projects

5. Current package

6. Available packages

7. Add resources - each package has its limitations, but if you need less resources than the higher package offers, you can buy the necessary amount (number of output products, number of projects) additionally within the current package.

8. Invoices - here you will find invoice and payment details

Top panel: Profile settings

Here you can set the account name, change the password, and define the interface language

Main menu

1. Button for adding a new project (product file)

2. List of our projects

3. List of comparison websites connected to our main account

4. List of users added to our main account

5. Editing profile

6. Payment Section

7. Help center section

Main menu: Add project

Here you can create a new project

1. Project type: Standard - full functionality of the tool, the ability to generate output and campaign feeds. You can submit such a project to our CSS. Limited quantity by package and purchased resources

2. Project type: Simple - Only the possibility of adding a project to comparison websites and using the tool without the possibility of exporting work results. Unlimited quantity

Important: One project represents one store or marketplace on which it operates.

Main menu: Projects list

List of all our projects, it is the same place as the "Project List" in the side panel.

Main menu: Comparators list

List of all comparison shopping engines we have access to within a given account

1. By clicking on a given comparison engine you will go to the list of projects in a given comparison engine, a bit different than the one known from "Projects list". You can also see the so-called external projects, not added from your account level. This is normal and in case of doubt please contact us

2. Under the "Add Comparator" button you will find information on how to get your own comparison shopping service

3. TOKEN is a technical symbol of a given comparison engine in our system.

Main menu: Users

Here you will find a list of users added to your main account. You can also add, edit permissions and delete their accounts

Main menu: Settings

Editing basic account settings

Main menu: Payments

Payment management section, if you do not have any subscriptions, you will be automatically moved to it

Main menu: Help

Here you can ask a question or report a problem. You can also navigate to the Help Center.

Side panel: All projects

1. Project type: Standard - full functionality of the tool, the ability to generate output and campaign feeds. You can submit such a project to our CSS. Limited quantity by package and purchased resources

2. Project type: Simple - Only the possibility of adding a project to comparison websites and using the tool without the possibility of exporting work results. Unlimited quantity

Side panel: Products

Here you can find information about your products. It is also main subpage where you will do operations on products to optimize output product feed

1. Access to all products, active, inactive, and preview of created output feeds.

2. Quick search by product title.

3. Quick search by Brand attribute.

4. Quick search by Product type attribute.

5. Quick search by Google ID attribute.

6. The "More Filters" function is used to quickly find products based on attributes, such as when a desired attribute is empty.

7. Analytics allows you to fetch analytical data from Google Ads and Google Analytics panels.

8. Column settings allow you to customize the visibility of columns in the product table.

9. The "Actions" tab provides functionalities such as:

   1. Create rule: make changes to the found products, which can be considered as a form of "editing" products.

   2. Remove old products: Sembot's mechanism permanently keeps the products it has downloaded. If a product is not present in the new feed, it will no longer appear in the output file but will not be deleted from the Sembot panel. However, if we are certain that a particular product will no longer appear and we don't want to keep it in the downloaded resources, we can use the function to delete old products. Depending on the quantity, this process may take a while.

   3. Remove override: Each field in our panel can be manually overwritten, and such a value will always be included in the output file regardless of other settings. This function allows you to quickly remove such overrides.

   4. Get phrases: involves fetching the phrases that have led to conversions for each product. You will then be able to include selected phrases in the description. The phrase retrieval process will run in the background and take a few minutes.

Side panel: Feed settings

Here we add product files to our project, add our project to comparison websites and also here we will find a link to our output file generated by Sembot

1. Add products to price comparison engines - here we add our products to a dedicated website of a given price comparison shopping service. The default, available to everyone, is our sembot.eu comparison shopping service website, but you can also have your own or several of yours as part of the White Label / Brand CSS services. To learn more, click the Add Comparator button in the Comparators section at the top of the page

2. Feed settings - Here we add a link to our product feed file. Supported formats are xml, csv, tsv, gzip, and Google Sheets (public only). We can also change settings such as the parsing time, custom name of a given feed, file type (there is also an auto-detection option) or a separator and value discriminator in the case of .csv files. There is also a Download input feeds button in the main window - it allows you to manually download products at the moment.

3. Output feed - here you will find links to the output feeds you have created. They take into account any changes made using the Sembot application. It is this link that you use in your ad panel instead of the source link.

IMPORTANT: Certain platforms and eCommerce servers sometimes have locks, if you see error 403 make sure that addresses: 52.28.49.250, 51.77.44.22, 51.77.44.187, 51.38.111.87, 51.38.107.36 are added to the exceptions.

Side panel: Brands

Brands can be used to configure DSA Brand campaigns. They are automatically fetched from the input feed. You can supplement them in the Products tab. In order to generate a DSA Brand campaign, you need to manually fill in the URL column and keywords.

Side panel: Categories

Categories are based on the product_type attribute. They can be used to create DSA campaigns targeting specific categories. In order to generate a DSA Category campaign, you need to manually fill in the URLs and keywords detected by the category system.

Side panel: Rules

Here you can create rules that will be applied continuously. This means that even if there are new products for which the criteria are met, the rule will also be applied to them.

IMPORTANT: The rules are dependent. This means that the result of a rule can be used in the filter of next rule.

It is not possible to edit the rule for now, we are working on it.

Side panel: Connections

To download product data from Google Analytics and to be able to use the campaign generator, you need to link the project to the appropriate channels.

In the top panel, we can select a connection of a given type, previously configured in the "Connections" section in our account settings or directly skip to create one

In the lower part you will find a list of connected accounts, we can have them from many sources.

Side panel: Campaigns

In this panel you have a preview of the campaigns you have created and you can also create new ones

To create a campaign you need to be linked to the Ads account of the given platform.

Generated campaigns after synchronization are in the Ads account panel as paused

Side panel: Users

Side panel: Assets

Here you can add assets that you can later use in your Performance Max campaign.

Important: The tab must be filled out before starting the Performance Max campaign.

Side panel: Audit

Conduct a free audit of your store. You will find data on the effectiveness of text ads, product ads and organic results. Also monitored are data on pricing and competition.

Side panel: Organic Monitor

You are able to monitor what position a phrase displays in the organic results. You can also enter generic phrases and check their effectiveness.

Side panel: Text Ads Monitor

You are able to check the effectiveness of your text ads and monitor what position a phrase displays in the text results.

Side panel: Product Ads Monitor

You are able to monitor in which position your products are displayed in the ads.

Side panel: Price Monitor

Based on GTIN/EAN codes, Sembot obtains price information for the products you will monitor. You can check the individual competition for a product, also you have access to the entire list of stores that compete with you The data is saved and we can display it on a chart.

Side panel: Launch MS ADS Bing

Here you can submit the application form to create an MS Ads account.

1. After sending the form, please wait for confirmation of the account setup by us and from Microsoft.

2. In the next step you need to log in, accept the regulations and connect the payments.

3. You can use our help in configuring and servicing your account and Ads campaigns, just check the appropriate boxes.