Operation of Key Sembot Modules

Sembot is an advanced solution designed to automate and streamline the daily tasks of marketers by integrating key processes into a single platform. It offers a wide range of functionalities across e-commerce, PPC, SEO, and analytics, eliminating the need to juggle multiple tools or browser tabs. With Sembot, you can comprehensively monitor and analyze advertising performance across Google, Microsoft, and Facebook platforms, optimize product feeds for over 50 advertising channels, and significantly boost efficiency through intelligent automation.

Sembot provides powerful capabilities for product feed optimization, including:

• Manual and Bulk Edits

You can edit individual products or apply bulk updates using filters and rules, giving you full control over your feed structure and data.

• Automated Optimization Rules

Rules are triggered with every feed update, new products are automatically adjusted based on defined filter criteria, ensuring ongoing optimization without manual intervention.

• Product Duplication

Create copies of existing products with the ability to modify elements such as titles, images, or descriptions. This feature enables:

- Better alignment of offers with user queries (leading to higher Quality Scores)

- Full keyword variant coverage

- Advanced segmentation of product campaigns by keyword specificity and differentiated bidding

- A/B testing of various offer components (e.g., titles, images, descriptions)

• Dynamic Product Labeling

Set up rules to automatically tag products based on campaign performance—for example, assigning a “Bestseller” label to products with at least 3 conversions in the past 7 days.

Sembot enables fast and efficient creation of advertising campaigns for Google and Microsoft. It allows for precise product filtering based on standard attributes, performance metrics, price positioning, and keyword rankings.

Key Features:

• Advanced Campaign Segmentation - Segment campaigns based on product characteristics, keyword intent, or performance data to maximize relevance and control.
• SPAG  Structures - Create Single Product Ad Groups (SPAG) to achieve highly targeted campaign setups and improved Quality Scores.
• Text Ad Generation from Product Feed - Automatically generate tailored ad copy directly from your product feed, ensuring consistency and relevance.
• Support for Multiple Campaign Types - Launch Performance Max, Search, Brand, and Dynamic Search Ads (DSA) campaigns with ease - directly from the platform.

With Sembot, you can quickly create product feeds tailored to the specifications of over 50 popular advertising platforms, including Google, Facebook, Microsoft, Criteo, Empik, and many more.

Position Tracking Module

The Position Tracking Module offers advanced capabilities for monitoring your store’s visibility and competitive standing in Google search results. It supports real-time analysis of both organic rankings and paid placements, including text ads and Product Listing Ads (PLAs). You can also track your competitors’ visibility, giving you a comprehensive view of your market landscape. This feature is vital for managing your presence in search engines effectively. By continuously tracking changes in rankings, you can assess the performance of your SEO and PPC strategies and make informed, data-driven decisions to improve your visibility and results.

Competitor Price Monitoring

Sembot also includes powerful tools for tracking competitor pricing. Using GTIN codes or product title matching, it automatically identifies equivalent competitor listings and delivers accurate price comparisons. All pricing data is stored and presented through dynamic visualizations, making it easy to follow pricing trends over time, both in your own store and among competitors. Within the “Products” tab, you’ll find additional columns such as rank price, price difference, and competitor lowest price, which help guide feed optimization and support more strategic pricing decisions.

Beta versions are features currently in the final testing phase before full release. They may offer new capabilities, but their performance might still be unstable or not yet fully integrated with other Sembot modules.

We encourage you to try them out and share your feedback—your insights help us improve and refine these features more efficiently.

Marketer AI is an advanced, AI-powered assistant designed to support marketers in their daily tasks through an interactive chat interface. By integrating with your knowledge base, product feed, and connected data sources, Marketer AI delivers precise answers, assists in decision-making, and suggests next steps based on the information it gathers.

It’s your intelligent partner for faster, more informed, and more efficient marketing operations.

The Process and Task System enables automation and effective management of operational activities across advertising accounts and marketing projects.

Processes are sets of logically connected operations that are triggered automatically in response to specific conditions or events, such as a drop in CTR, budget overruns, or broken links. Each process can monitor data in real time and, when necessary, generate corresponding actions within the system. This allows users to respond to changes more quickly and accurately, ensuring smoother campaign management and improved performance control.

Tasks are specific actions assigned to an individual user or a team. In the Sembot system, tasks can be created in two ways:

• Automatically – Triggered by predefined processes in response to detected events (e.g., a drop in ROAS, broken links, or declining conversion rates).

• Manually – Created by users for one-off or non-standard actions (e.g., competitor analysis, report preparation, or campaign strategy updates).

The Process and Task System is not limited to campaign optimization activities. Development is underway to expand its capabilities and support additional areas of operational and analytical work within the organization. New processes will make it possible to harness data and automation to assist other departments, such as reporting, customer support, and communications—enhancing cross-functional collaboration and overall operational efficiency.

The Analytics Dashboard is a powerful tool for visualizing advertising data from Google Ads, Microsoft Advertising, and Facebook Ads. It allows users to monitor key metrics, analyze trends, and evaluate the performance of marketing activities in real time.

Key Features of the Dashboard

• Multichannel Data Visualization The dashboard aggregates data from multiple sourcesGoogle, Microsoft, and Facebook, and displays it through clear, interactive charts and tables. This unified view allows for efficient cross-platform performance analysis.

• Customizable Layout and Data Scope The dashboard interface is fully configurable. Users can arrange widgets in any order, select specific data sets, and customize time ranges and metrics to match their individual analytical needs.

• Goal and Performance Tracking Users can define custom targets (e.g., ROAS, CPA, CTR) for their campaigns. The dashboard automatically calculates goal attainment levels and presents them visually, making it easier to spot deviations and take timely optimization actions.

Website Quality Analysis supports the optimization of your site's marketing effectiveness. Using advanced analytical features, this module provides insights that help improve search visibility, refine advertising strategies, and enhance overall content quality.