Operation of Key Sembot Modules

Sembot is an advanced solution designed to automate and streamline the daily tasks of marketers by integrating key processes into a single platform. It offers a wide range of functionalities across e-commerce, PPC, SEO, and analytics, eliminating the need to juggle multiple tools or browser tabs. With Sembot, you can comprehensively monitor and analyze advertising performance across Google, Microsoft, and Facebook platforms, optimize product feeds for over 50 advertising channels, and significantly boost efficiency through intelligent automation.

Sembot provides powerful capabilities for product feed optimization, including:

• Manual and Bulk Edits

You can edit individual products or apply bulk updates using filters and rules, giving you full control over your feed structure and data.

• Automated Optimization Rules

Rules are triggered with every feed update, new products are automatically adjusted based on defined filter criteria, ensuring ongoing optimization without manual intervention.

• Product Duplication

Create copies of existing products with the ability to modify elements such as titles, images, or descriptions. This feature enables:

- Better alignment of offers with user queries (leading to higher Quality Scores)

- Full keyword variant coverage

- Advanced segmentation of product campaigns by keyword specificity and differentiated bidding

- A/B testing of various offer components (e.g., titles, images, descriptions)

• Dynamic Product Labeling

Set up rules to automatically tag products based on campaign performance—for example, assigning a “Bestseller” label to products with at least 3 conversions in the past 7 days.

Sembot enables fast and efficient creation of advertising campaigns for Google and Microsoft. It allows for precise product filtering based on standard attributes, performance metrics, price positioning, and keyword rankings.

Key Features:

• Advanced Campaign Segmentation - Segment campaigns based on product characteristics, keyword intent, or performance data to maximize relevance and control.
• SPAG  Structures - Create Single Product Ad Groups (SPAG) to achieve highly targeted campaign setups and improved Quality Scores.
• Text Ad Generation from Product Feed - Automatically generate tailored ad copy directly from your product feed, ensuring consistency and relevance.
• Support for Multiple Campaign Types - Launch Performance Max, Search, Brand, and Dynamic Search Ads (DSA) campaigns with ease - directly from the platform.

With Sembot, you can quickly create product feeds tailored to the specifications of over 50 popular advertising platforms, including Google, Facebook, Microsoft, Criteo, Empik, and many more.

Position Tracking Module

The Position Tracking Module offers advanced capabilities for monitoring your store’s visibility and competitive standing in Google search results. It supports real-time analysis of both organic rankings and paid placements, including text ads and Product Listing Ads (PLAs). You can also track your competitors’ visibility, giving you a comprehensive view of your market landscape. This feature is vital for managing your presence in search engines effectively. By continuously tracking changes in rankings, you can assess the performance of your SEO and PPC strategies and make informed, data-driven decisions to improve your visibility and results.

Competitor Price Monitoring

Sembot also includes powerful tools for tracking competitor pricing. Using GTIN codes or product title matching, it automatically identifies equivalent competitor listings and delivers accurate price comparisons. All pricing data is stored and presented through dynamic visualizations, making it easy to follow pricing trends over time, both in your own store and among competitors. Within the “Products” tab, you’ll find additional columns such as rank price, price difference, and competitor lowest price, which help guide feed optimization and support more strategic pricing decisions.

Beta versions are features that are already functional and ready to use, but are still under active development. They may not yet include all planned capabilities or may have limited integration with other Sembot modules.

We encourage you to test them and share your feedback — it helps us refine and further develop these solutions more quickly.

Marketer AI is an advanced AI-powered tool designed as an interactive chat that supports marketers in their daily tasks. It enables the use of specialized agents and also allows users to create their own agents tailored to specific needs and processes.

Thanks to its integration with a knowledge base containing client-related information (such as goals, KPIs, business context, data, and strategic assumptions), Marketer AI can provide more precise answers, support decision-making, and suggest next steps based on the available information.

The Knowledge Base module acts as the “backstage” of Marketer AI — a space where users can provide the system with the context necessary to deliver accurate and tailored responses.

Within the Knowledge Base, users can add information in the form of:

• manual entries (notes),

• uploaded files (e.g., briefs, strategies, client descriptions, project guidelines).

Users can store key marketing-related information such as:

• company and industry details,

• marketing and business goals,

• KPIs and targets,

• communication strategy,

• target audiences,

• campaign assumptions,

• products, offers, and competitive advantages,

• client agreements and overall project context.

As a result, Marketer AI does not provide generic answers — it relies on real client data and objectives. This makes its recommendations more precise, aligned with the defined strategy, and better tailored to the user’s specific needs.

In the AI Agents module, you’ll find a ready-to-use list of system agents designed to support daily work in online marketing. Each agent specializes in a specific area, such as advertising campaigns, SEO, or analytics. This allows you to quickly and conveniently access expert-level assistance exactly where you need it.

Importantly, you can also create your own custom agent tailored to the specific needs of your company or project (e.g., a particular platform, campaign type, reporting process, or communication style).

This flexibility ensures that your AI agents can be perfectly aligned with your workflow — from task automation and content creation to analytics and reporting.

Processes are sets of logically connected operations that run automatically based on specific conditions and events in the system (e.g., a CTR drop, budget overspend, ad disapprovals, broken links, or sudden performance changes).

Each process monitors data in real time and analyzes the current situation within an ad account (e.g., Google Ads). When a defined event is detected, the system automatically responds — the user receives a notification, and an additional system task is created in the Tasks (beta) module.

This task includes full context and system-recommended next steps that the user can take to resolve the issue or optimize performance. As a result, processes not only detect problems and optimization opportunities, but also actively support users in taking concrete actions.

The Workflows module is a tool that allows users to independently build automated verification paths for events and system reactions based on data from connected sources and other modules available in the platform. This makes it possible to create custom rules and logic without any programming. Workflows operate as a visual builder, where users design processes step by step using blocks.

With this approach, users can create workflows tailored to their specific needs — for example, daily budget monitoring, campaign quality checks, error validation, or anomaly detection in performance results.

Workflows enable users to build their own control and response paths, helping automate repetitive actions, detect issues faster, and manage advertising accounts more effectively based on their own rules.

Tasks are specific actions assigned to a user or team to help organize work and effectively execute marketing activities. In Sembot, tasks can be created in three ways:

1) Manual

Tasks created manually by the user for non-standard, strategic, or one-time activities (e.g., competitor analysis, campaign strategy changes, launching new creatives).

2) Process-based

Tasks generated through the Processes module, which monitors data and detects specific events in advertising accounts (e.g., ROAS decline, drop in conversions, budget overspend, ad errors).
When predefined conditions are met, the system automatically creates a task, assigns it to the appropriate person or team, and provides full context of the situation.

3) Summaries

Tasks created based on the Summaries module, which enables the generation of regular performance reports (e.g., weekly or monthly account summaries).

AI-Enhanced Tasks

Every task in Sembot is supported by artificial intelligence. Once a task is created, the system can generate a so-called job, a structured workflow path designed to lead to the task’s resolution.

At the next stage, the task along with its job can be passed to Marketer AI, which analyzes the available data and suggests specific solutions and next steps. As a result, tasks become more than just organizational tools, they provide real support in decision-making and marketing performance optimization.

Website Quality Analysis supports the optimization of your site's marketing effectiveness. Using advanced analytical features, this module provides insights that help improve search visibility, refine advertising strategies, and enhance overall content quality.