Generate your first campaign

Campaign generator

To generate your first Sembot campaign, you need to connect to Google Ads and/or Microsoft Advertising/Bing. First, you need to do this at the account level, and then you can do connection at the project level.

Connection at the account level

Go to the gear in the upper right corner and click Connections.

You have 3 options: Google, Bing (Microsoft) and Shopify. For campaigns, select Google and/or Bing > Next > Connect > Sign in and grant access if prompted.

Connection at the project level

Once you have completed these steps, go to the “Connections” tab in the menu on the left.

Select “Connect your existing account”.

Then select your connection and account from the list and click Connect.

The connection to Sembot is ready and you can now proceed to creating the campaign.

Campaign creation

Go to the Campaigns tab on the left and click Add Campaign. There is an option to create campaigns on Google and Bing. In the case of campaigns for Google Ads, the following are available:

• Shopping

• Performance Max - If you want to create a P-Max campaign, add resources to the Assets tab (located on the left), you will need them later when creating the campaign

• Text

• DSA

• DSA Brand - fill in the data in the "Brands" tab (available in the menu on the left). This will be needed to generate this campaign

• Search Brand - fill in the "Brands" tab (available in the menu on the left). This will be needed to generate this campaign

• DSA Category - fill in the data in the "Categories" tab (available in the menu on the left). This will be needed to generate this campaign

• Search Category - fill in the data in the "Categories" tab (available in the menu on the left). This will be needed to generate this campaign

• For Bing, the following campaigns are available:

• Shopping

• Smart Shopping

• Search

Creating an example Shopping campaign for Google Ads

Enter the title, select the connection, GMC account and specify the country of sale. Click Create. Then define the strategy and budget, select the products (click “Add filters for products”). In the Targeting step, you can set location or device targeting at the ad group level or at the campaign level. This is optional and you can go straight to the next step without setting anything. In the Segmentation step, you can perform a deeper segmentation. By choosing segmentation by Google ID, you will then create a SPAG campaign. This step is also optional. In the last step, just click "Start Synchronization".

In the "Campaigns" tab, you can view the situation of all campaigns. There is information whether the campaign is a draft, whether synchronization is in progress and when the last synchronization was.

Creating a P-Max campaign

Creating a P-Max campaign

The beginning of campaign creation is the same in each case. You must select a connection. In the case of P-Max, you must also enter the domain. Then set your budget and strategy, and choose your products.

In the Assets tab, enter the headlines and descriptions of the ad, and select the assets you added in the Assets tab in the menu on the left. The Targeting and Segmentation steps are the same as in the previous case.

Creating a text campaign

There is a Keywords and a Template step in this campaign. The rest of the steps work the same way as for other campaigns.

In the Keywords section, you can enter keywords that should be excluded, determine the type of their match, determine how many words they should consist of and you can also preview the list of generated keywords at the very bottom. They are generated automatically based on the title.

In the "Template" section, enter the headlines and descriptions for your ad. You will always have an ad preview available.

⚠️ Campaigns you create go to your Google Ads or Bing account and are paused there. You just have to enable them.